The Relaxed Guy β†’ Global Wellness IP Co.

Your build tracker for turning the channel into a sellable, multi-stream company, run through outsourced partners while you stay the owner, not the operator. Tap a vendor's status, log what each costs, and the dashboard keeps your burn and progress live.
BUILD TRACKER Β· v1 Β· editable
πŸ“ˆ Valuation ladder
Each stage lifts both your earnings and your multiple. Tap the stage you're at, it sets your target and updates the dashboard.
Multiples are real market data: bare channels trade ~12–36x monthly net, your faceless health niche earns the top end. Recurring revenue + a team are what move you up the ladder.

Add a vendor or partner

🎯 Where to start
  1. Engage the coordinator first (ScaleUpExec or an OBM). Hand them this tracker and let them run the rest.
  2. Get PwC / Justin to sign off the offshore operating model before signing any agency contract, so this doesn't touch your LTR or Australian tax position.
  3. Systematise content + back-catalogue and de-risk the key-man. Biggest, fastest lift to your multiple.
  4. Commission the white-label app MVP, lead every quote with your 700+ track catalogue as the moat.
  5. Switch on sync + B2B licensing, commission-based, low risk, pure upside.
  6. Layer short-form + channel growth once the foundations run themselves.
  7. Keep clean, controller-led books from day one, it pays off enormously at exit.
  8. Engage M&A only when Stage 2–3 metrics are real.